Florida Lottery: Gull Invaders
- Phaser
To launch Florida’s new 300X the Cash scratch-off, we leaned into a classically Florida insight: this ticket is so desirable, even the seagulls want it. PPK created a TV spot where a player fended off a flock of gulls trying to steal his ticket, then extended the campaign with an arcade-inspired online game called “Gull Invaders,” where players defended their tickets using a bottle of mustard. Over 50,000 players participated with an average 7 minutes of playtime each, driving massive awareness for the launch. This resulted in almost 4 million tickets sold and more than $110 million in net sales.
- 2x 2023 Muse Awards Gold Winner
- 2023 Hermes Awards Gold Winner
- 2023 NASPL Awards Finalist
